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Taglines are an easy way to convey what your business is all about. Tag lines can also resonate with your audience, and even build a loyal following. Who doesn’t remember the Nike slogan to “Just do it”. When you think about it, it was more of a mantra and a lifestyle choice.

So how do you go about capturing your essence in one phrase?

The key is to use your tagline or slogan to tell the world how you are different and unique. And what your business stands for. Your tagline might mention how you are eco-friendly, or are focused on customer service, etc. To create a tag line you should be looking for a phrase that captures your essence in 7-9 words or less. You want to keep it short so it is very memorable, and even more importantly meaningful.

Tips for crafting your Tagline or Slogan

a) Keep it easy to read and short
b) It should be positive, and long lasting. You want to reuse your tag line for years.
c) Keep it visual and on all of your marketing materials
d) Refrain from using your business name. Since you will most likely place your tagline underneath or around your logo and business name.

Do you need some inspiration? Here are some of the best examples.

• Got Milk? (1993, California Milk Processor Board)
• You’re in good hands with Allstate (1956, Allstate Insurance)
• Don’t leave home without it (1975, American Express)
• For everything else, there’s Mastercard (Mastercard)
• We are a service company that happens to sell shoes (Zappos.com)
• For life. (Volvo)
  

Your new slogan should convey what you are promising. Whether that be a better experience as in luxury products, or perhaps better customer service. If your positioning and marketing convey you are the best value. Then your slogan needs to convey that.

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