Pull marketing (also known as Inbound Marketing) is all about getting the message to your audience where and when they are listening.  Which is quite the opposite of push marketing (also known as Interruption Marketing) such as direct mail, online banner ads,  or TV commercials where you are delivering your message even when it is not solicited.

Instead with pull marketing, lead in with the prospects’ goals, concerns and values. Pull marketing is all about building brand authority, influence and visibility to achieve business goals. This marketing technique is intended to get people to seek you out, and find you simply because you have demonstrated experience in the field that you operate within and added additional value. Ultimately you want to be seen as a thought leader in your respective industry that knows what they are talking about. As long as you can get a foot in the door the prospect will be more inclined to listen later when they are looking for an “expert” in your field.

Ultimately being active with your inbound marketing strategies will ultimately help you to generate leads and establish your brand/business as a respected resource.

What can you do get pull marketing working for you?

• Start an opt-in newsletter
• Start contributing to a Blog (your own or as a guest writer on an existing blog)
• Start using Twitter as a way to connect with your prospects
• Speaking engagements have been well known to increase your exposure
• Write a column in a newspaper or trade journal
• Build a community – allow visitors to your website to interact and provide their own insights
  Examples: uservoice for encouraging customer feedback

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• eMarketer Reports on Twitter Message Content
• Customer Acquisition – Hunting or Harvesting Leads