How do you entice your audience?
You have probably developed a great 30 seconds or less introduction pitch for your business. Also known as the elevator pitch for your product or service offering.
If you met someone in person could you voice your value proposition in as short of time as possible? The answer is probably yes because as a business owner you are the sales person.
Even if your business is in a very technical industry you still need to communicate in a concise manner how you help your customers to achieve their goals.
If you can not be there in person to communicate your service offering in a punchy way to new prospects. What are some alternatives?
Well how about using video or a narration on your website. This technique has been known to provide that personal touch to an otherwise impersonal website experience.
Perhaps you need an example to visualize how this might help. In a post on the StartCooking.com website, Guy Kawasaki successfully conveys how to prepare his favorite recipe for chicken teryaki.
On the OPEN Forum blog by American Express you can see Guy’s blog posting about “The Art of the Tutorial”
In less than a minute you can see through the use of a video how to prepare his recipe through the use of time-lapsed video and some added humor. “[The site's] method of showing how to prepare food blew me away in terms of effectiveness, speed, and simplicity” he notes.
The key is you don’t just need to add video but to think of ways to communicate in short bursts so people take notice. “The explanation has to be fast, interesting, and compelling,” notes Kawasaki. “I don’t know of a better way to do this than this type of video.”
Watch the video here:
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