Aug05
Billy Mays the Unapologizing Direct Marketer
If you have ever been in the Direct Marketing business or even watched TV you have seen Billy Mays. He was one of the most entertaining pitchmen in modern direct marketing television.
What you should learn from Billy Mays
The Secret Behind Great Salesmanship is simply put, behind every great salesman is a great product. And Billy Mays understood that better than most.
We came across this fantastic blog post over on CopyBlogger: The Billy Mays 5-Step Guide to Easy Selling
According to Billy Mays… Your product needs these key traits.
1. It Must Solve a Problem
2. It Must have Mass Appeal
3. It Must be Unique
4. It Must offer Instant Gratification
5. It Must be demonstrable
For details around these key points visit: CopyBlogger: The Billy Mays 5-Step Guide to Easy Selling
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