May24

Marketing Framework Ideas

Recently I came across a new marketing framework created by April Dunford over on the Rocket Watcher blog. Which is a great resource for helping to market your start-upĀ  business. But what struck me with this framework was how clear the ideas become when presented in this matrix. Below you can see what the marketing framework might look like, as it is currently in development.

Credit: April Dunford via RocketWatcher

If you are trying to get a handle on your small business marketing then this marketing framework may just be the checklist you have been looking for. Using this list you can make sure you have all of your marketing tactics working together. If you have feedback on how these areas may or may not help your small business please leave a comment.

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May16

Email Marketing Effectiveness is Still Strong

In a recent MarketingSherpa study, 1400 marketers reported strong email marketing results. What is probably most interesting is the percentages year over year. With the bulk of participants stating that email marketing effectiveness is increasing a little.

What are you seeing? Please leave a comment below with your thoughts.

Email Marketing Still Effective

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