Aug04
social media
Earlier today eMarketer reported on the findings from a recent white paper from marketing agency 360i which looked at the content of twitter messages from marketers. Why is this research interesting? Well the findings of the research indicated most marketers where communicating with only 16% of their consumers (which would include any followers). And the rest of the tweeted messages were about sharing information including new products, features and/or services.
However if you think about this data a bit more you may come to the conclusion that a lot of consumers are following brands on Twitter specifically to get access to this type of news and information. Marketers may just be using the right channel to communicate to an attentive audience. You will need to watch your follower counts to see if they go up or down based on your usage and what kind of content you are putting in your tweets. And remember to always try to respond to anyone trying to reach out to you using your @twittername mentions.
To read more about this report visit Boosting the Power of Marketers’ Tweets
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Jan10
content, social media
As part of the new year we are going to be extending the Need Help Marketing blog and adding a Facebook Fan Page. The reason for deciding to set up a Facebook page was to allow more people to interact with us where ever they might be. Since Facebook has a lot of people using it including businesses it makes sense to set up a space to make our resources available from within Facebook.
What this really means is if anyone searches for “marketing” or “help marketing” they are likely to find about the Need Help Marketing? blog. And some of us prefer to get updates from our friends while logged into Facebook.
Starting today you will now notice a prominent new button on the blog’s sidebar linking to our new Fan page. So if you are a fan of Need Help Marketing you can also add it to your own account.
Facebook Fan Page Link
If you are already a regular reader of our blog you can now interact with us through either posting comments or questions on our Wall or within the Discussions forum. Hopefully we can add compelling topics and discuss your most important marketing dilemmas. And having a discussion forum on Facebook allows us to interact with an even bigger community of your peers and other Need Help Marketing readers.
Need Help Marketing Page on Facebook
Our Need Help Marketing Fan Page allows you to keep up with the conversation and marketing blog on the “Notes” tab which will contain the same information available from the main website’s blog. So you can choose to read our content either on the website or within Facebook itself. Which will allow even more people to learn about the information and insight we provide. As well as engaging them to participate in an open discussion with other fans using their existing Facebook account.
We hope to see you on Facebook! Remember to become a fan and follow the group today.
Earlier posts about Facebook Fan Pages:
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Continue the discussion on Facebook 
