HubSpot just released a new study confirming that if Small Businesses have their own blog. Then their marketing efforts achieve better results.

We have often discussed the benefits of online blogging to keep fresh content on your website and an engaged customer base. And this most recent study confirms yet again how important blogging can be to your bottom line.

Key findings of the study concluded the average company that blogs has:

• 55% more website visitors
• 97% more inbound links (links to your website)
• 434% more indexed pages (Indexed pages appear in search engines)

Read the full study results

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Using coupons can be very effective in a down economy. Remember an earlier post titled,  Coupons can be used to accelerate sales in down economy and in fact it is one of our most popular posts too.

But how often have you printed a bunch of coupons for your promotion and been left with extras when the promotion was about to start? Or worse when the promotion has ended?
Did you print too many? More likely you did not have a way to distribute the coupons for maximum effectiveness.

In today’s post I wanted to describe a few ideas around how to get your coupons to go viral.

• Display coupon offers in other Locations
  If you have multiple locations is the promotion you are running going to be for all stores, or only specific stores on certain days.
• Talk to local merchants on your street or block about promoting you
  Another way to get word of mouth marketing is to distribute coupons to other vendors. This week I was buying take out Chinese food at our local restaurant, and while I was waiting I noticed a coupon sitting on the counter for free bowling. The coupon was certainly inviting since I was just waiting around for the food order to be ready. And two I had not hear of the new bowling location in my area.
• Re-purpose the same offer on your website, or in your email newsletter
  Get the word out online or by email, with a forward to a friend option could help. Make it easy to forward the email version of the coupon to others, meaning that you may not want to personalize each coupon code for instance.
• Twitter or Facebook
  A lot of companies are encouraging sign ups by promoting incentives. For example, this offer is only available to our fans or followers.
  
• Encourage sharing to get the word out
  Bring a friend with you when you redeem this coupon and you eat free. That type of thing. Or require a certain level of participants such as a group or 3 or more.
• When giving out the coupons give out several to the same people
  Having extra coupons people will try to share the discount or offer with their friends. On several occasions this has happened to me while waiting in line and the person in front of me used up the maximum coupons they could. And gave the extras to the guy standing behind him.
• Send an SMS to mobile phones of your customers
  Perhaps this strategy is newer and not everyone is trying it yet. But hey there is opportunity there then right.

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