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Re-branding your company or launching a new product can sometimes be detrimental to a company, if chosen incorrectly.  It may cause a negative outlook on the new product or company name. Before making this big step, you may want to consider browsing for brand ideas on BrandBucket.com

As you probably know finding a premium short domain name is hard to do. Mostly because a lot of domain names have already been registered. So what BrandBucket is trying to do is create a directory of brands that are available to use which also include the necessary domain name. And they have also added eye-catching  logos beside each brand to help you visualize what your new brand might look like.

You could pay a lot for a professional branding company to suggest suitable new company or product names. Service fees typically range from $10,000-50,000 and above for help in re-branding your business.  So considering the value of what BrandBucket is providing it is certainly a viable alternative. Using BrandBucket, the pricing starts out at $495 and goes up from there.  With an easy to search directory, choosing a new brand is quick and efficient. You can search by price range, or by category such as a 4-letter brand or for a category like sports.

Also available are helpful tools to both find a logo designer, and how to measure the value of your new domain name/brand. Check out their tools page for helpful domain evaluators. Keep in mind that a brand should be both short and memorable, as well as easy to spell if you want to be found online.

If you look in their directory of more than 500 brand and domain names, you can also contact them for help with your branding project. Something as important as your company name deserves seeking help and feedback to make sure you arrive at the best choice in the end. You may want to contact BrandBucket directly for your next branding project.

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• Brand Recognition and do you have any?

How do you know if you have Brand Recognition?

Do you customers talk about your product or company name without being asked? If so you have brand recognition. It is really about sticking out in your buyers mind. Such as when you think of what car you are going to buy. Which vehicles stand out, or which ones are you drawn to first.

Ideally you are trying to achieve brand loyalty but you can actually have positive or negative brand recognition. And it can change over time. So if your business does something for the community you will be shown in a positive way. However if attract some press attention due to poor customer service or refund policy that earlier positivity toward your brand can fade.

How to focus on your branding

Branding starts from thinking of your brand experience and how you want people to feel about your company and offering. You also want some name recognition whether that be in your local community or online. So in order to focus on your brand remember to keep thinking of how you might be evaluated by your peers, customers, prospects, etc. If your next best customer walked into your store today would you treat them any differently. You probably couldn’t have predicted that person would later become your best customer when you first met them. Branding is developed over time to associate a premium product or service with your company name. Branding is also not something you can fake. If you are making claims about using the freshest ingredients and you are not, your customers will know.

The Levels of Brand Recognition

1. Brand Rejection
   - is when you have a negative reaction to your brand. Your brand is recognized but in a negative way. And consumers will avoid your brand.
2. Brand non-recognition
   - is when your brand is too new or has yet to be established (known for something)
3. Brand Recognition
   - is when your brand is recognized. You are likely on the right track at this point. When making purchases consumers go with what they know, trust and prefer over a new brand they have never heard about before.
4. Brand Preference
   - is when your brand connects with your buyer. And when given a choice they will prefer to stick with your brand/company/product.
5. Brand Loyalty
   - is when there is a strong connection with your buyer. To the point where a few sour experiences will not make them jump ship and go with your competitors product. At this level your buyer feels comfortable and they are getting something of value that can not be easily replaced.

So after reading through this, do you have any Brand Recognition? Now you know which level you are at with your business.

Photo courtesy of: http://www.flickr.com/photos/everydaylifemodern

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• BrandBucket.com – One Stop Shopping for a new Brand