Earlier today eMarketer reported on the findings from a recent white paper from marketing agency 360i which looked at the content of twitter messages from marketers. Why is this research interesting? Well the findings of the research indicated most marketers where communicating with only 16% of their consumers (which would include any followers). And the rest of the tweeted messages were about sharing information including new products, features and/or services.
However if you think about this data a bit more you may come to the conclusion that a lot of consumers are following brands on Twitter specifically to get access to this type of news and information. Marketers may just be using the right channel to communicate to an attentive audience. You will need to watch your follower counts to see if they go up or down based on your usage and what kind of content you are putting in your tweets. And remember to always try to respond to anyone trying to reach out to you using your @twittername mentions.
To read more about this report visit Boosting the Power of Marketers’ Tweets
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Tags: social media, twitter
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