According to a new survey conducted by Junta42, businesses are increasingly understanding the value of creating remarkable content. One of the key marketing themes predicted for 2010 will be centered around content marketing.
Most people think it is expensive to create content for their marketing program. But in fact it can actually be inexpensive to create if you can create it in-house instead. When you think about it the content could be as easy as putting together a presentation that you regularly take on sales calls and putting that content online. your content specific to your best value propositions. Then think about adding audio or video to your website. Even uploading your content to Slideshare.net is also a great help in getting more people to link to your website when they find the content useful.
Key Finding of the survey:
- 59% of the 259 marketers surveyed plan to increase their spending on content efforts, which compares to 56% in 2009 and 42% in 2008. This is an 11% increase in spending from 2008 to 2010.
So what does this mean for Small Business? Well if you look at the comparison of the use of content marketing spending between small businesses and larger sized businesses. According to the report, smaller companies are allocating 40% of their marketing budgets to content marketing, which is more than twice the amount of larger companies, who are allocating 18%.
Do you have content marketing in your plans for 2010? Discuss on Facebook
Image Source: Flickr – Danard Vincente
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