Research from WebVisible shows that small business spending on search advertising has risen. This is primarily due to the effectiveness of this medium.
Average spending by small-business search advertisers was up 91% year over year and 93% quarter over quarter in Q3. The average number of keywords purchased was also up.
Worth noting is that Microsoft’s new search engine Bing also resulted in the highest click through of the top search engines. If you are not yet listed in Bing as a local business take a look at our earlier post on setting up a Bing Local Business Listing
Other research in the small business space also indicates that in addition to email marketing, search engine advertising will be increasing into 2010.
Key findings related to Search Engine ads and visitor actions include:
93.1% – Click through to a website
49.2% -Submit an email
49.0% – Print Landing Page
If you are new to search engine advertising then we would suggest you consider testing it out. Even if you have a small budget you can still run some ads and see what your results look like. In fact most companies take a small budget to try out new keywords to see what words perform the best, before they spend a lot of money on a longer term campaign.
Source: eMarketer
Possibly Related Posts:
- A/B Test Splits and How to use them
- Great Call To Action Buttons
- Brainstorming using the Google Wonder Wheel
- Do you need a Facebook Fan Page for your business?
- Reserve your place in the Microsoft Bing Local Business Listing
Tags: search advertising, search engines
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