Recently Hurwitz & Associates released a new survey of north American small businesses defined as 1-20 employees.
There were a few key takeaways, including growing businesses were increasing spending on marketing. And marketing online was a growing trend for new areas of investment. Although this is not probably surprising because for small businesses marketing online and marketing locally really helps the bottom line.
When asked about their marketing practices a high percentage said they were using online tools including social media and email marketing. In fact more than 70% use social media (blogs, social networking, online communities/forums) and just less than 50% use email marketing.
“Email marketing is one of the best ways for small businesses to attract and retain customers while also growing revenue, which were two of the top business challenges identified by small businesses in the survey,” said Steve Adams, vice president of marketing for Protus, the provider of Campaigner. “The survey also showed the growing importance of email marketing and other Web-based tools in driving business growth.”
Download the full report: “Small Business Marketing Health Check”
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Tags: marketing online, marketing spending, small business trends
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