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We have heard so many times that small changes can have a big impact on your bottom line. Well this is also the case with A/B Tests, because you can test different scenarios online and see which tests perform better.

A/B Testing Explained

A/B Testing involves testing two scenarios against each other in it’s most simplest form. In more advanced forms you could use multi-variate testing for more than two tests. So lets provide some examples to understand the power of A/B testing.

Some examples of where you may want to try out A/B testing is in your email, on your website and landing pages.

a) Email A/B testing could involve sending two emails with two different subject lines to half of your newsletter list. Just to see which subject lines performs better and generates more opens and clicks.

b) Website A/B testing could involve displaying one offer on your home page to some of your visitors and another offer to other visitors. Put another way, half of your visitors would see either offer 1 or offer 2.

The key takeaway from A/B Test Splits is making sure you maintain a controlled test to ensure what you are testing is really the two variables. Testing on different days of the week, or different times of the day can have an impact on your end results. And it may have nothing to do with the variables you are testing in the A/B test. Otherwise you could misread the test results and come to the wrong conclusions since the test was changed because of other factors.

What do you try and test?

You really need to decide what you want to test and try to keep it simple at first. Creating two offers or two emails can seem like doing more work at first. But if you don’t test you may not know what you are missing out on. Which could include higher clicks, more orders,  be more work upfront but can also have a big impact even for small changes.

What colors you choose and where you put your call to action buttons makes a difference in getting noticed.

For ideas on where you might get the best improvements look at what others are doing.

Online Resource for learning about A/B results – ABTests.com

ABTests.com is a great place to learn and share what A/B testing has done for others.  ABTests is providing an online directory highlighting success stories using A/B Testing.
A recent such case study highlights a Driving School that was able to achieve a 15% improvement on their home page.

To perform the home page testing they used Google’s Web Optimizer which is a free tool that you can use on your own website.

Big Takeaway

Increasing the visual weight of the primary call-to-action improved conversion.

Read the details

More Resources:

A/B Testing – Wikipedia

ABCs of A/B Testing from Google

Photo Credit: mil8 on Flickr

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Re-branding your company or launching a new product can sometimes be detrimental to a company, if chosen incorrectly.  It may cause a negative outlook on the new product or company name. Before making this big step, you may want to consider browsing for brand ideas on BrandBucket.com

As you probably know finding a premium short domain name is hard to do. Mostly because a lot of domain names have already been registered. So what BrandBucket is trying to do is create a directory of brands that are available to use which also include the necessary domain name. And they have also added eye-catching  logos beside each brand to help you visualize what your new brand might look like.

You could pay a lot for a professional branding company to suggest suitable new company or product names. Service fees typically range from $10,000-50,000 and above for help in re-branding your business.  So considering the value of what BrandBucket is providing it is certainly a viable alternative. Using BrandBucket, the pricing starts out at $495 and goes up from there.  With an easy to search directory, choosing a new brand is quick and efficient. You can search by price range, or by category such as a 4-letter brand or for a category like sports.

Also available are helpful tools to both find a logo designer, and how to measure the value of your new domain name/brand. Check out their tools page for helpful domain evaluators. Keep in mind that a brand should be both short and memorable, as well as easy to spell if you want to be found online.

If you look in their directory of more than 500 brand and domain names, you can also contact them for help with your branding project. Something as important as your company name deserves seeking help and feedback to make sure you arrive at the best choice in the end. You may want to contact BrandBucket directly for your next branding project.

Examples:

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• Brand Recognition and do you have any?