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If you have ever been in the Direct Marketing business or even watched TV you have seen Billy Mays.  He was one of the most entertaining pitchmen in modern direct marketing television.

What you should learn from Billy Mays

The Secret Behind Great Salesmanship is simply put, behind every great salesman is a great product. And Billy Mays understood that better than most.

We came across this fantastic blog post over on CopyBlogger: The Billy Mays 5-Step Guide to Easy Selling

According to Billy Mays… Your product needs these key traits.

1. It Must Solve a Problem
2. It Must have Mass Appeal
3. It Must be Unique
4. It Must offer Instant Gratification
5. It Must be demonstrable

For details around these key points visit: CopyBlogger: The Billy Mays 5-Step Guide to Easy Selling

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Tags: billy mays, billy mays sells, direct marketing

This entry was posted on Wednesday, August 5th, 2009 at 11:32 pm and is filed under direct mail, promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.