Yahoo is now launching a new do it yourself (DIY) system for small businesses to self create and participate with online display ads. Most would probably refer to these as banner ads instead.
Yahoo already has a relationship with small businesses through their web hosting and online promotion services. However display ads traditionally required you to have copywriters, marketing folks, and graphic designers to put a campaign together. Now with the new Yahoo My Display Ads as they are calling it, you can now design online banner banners in a self serve capacity.
Demand for online display ads has been decreasing as budgets are getting tightened, but this may provide a new opportunity to expand into the small business space. Bringing pre-designed banner ad templates and an extensive offering of networked sites in which to display these ads. For those business with a a budget greater than $2500 you can also get access to assistance in setting up your program. But the real intention is to allow small businesses to get their feet wet in this kind of advertising.
You can read more about this announcement in the Yahoo press release here: Yahoo My Display Ads
A recent study conducted by comScore OPA found that 1 in 5 that saw display ads conducted a search for that brand and 1 in 3 visit that brand’s website. This study reaffirms that display ads can have an impact on getting brand awareness, and getting your business noticed.
Also keep in mind that these display ads will not be displayed along side the search engine results. But instead these banner ads, will display on the websites that Yahoo either owns or is affiliate with.
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