An interesting marketing spin on an old profession – Plumbing

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Company Name: Any Sewer or Drain Inc.
Website: http://www.a4995.com/

How are they branding their services?

Here is an interesting example of taking a regular everyday business profession and adding a spin to help get marketing exposure. Think about this for a moment though, how many people would stop to notice local plumber’s advertisements? Or even receive the attention of a local newspaper columnist for that matter. There just isn’t anything different about another local plumber. But that is where this example is definitely different and generates buzz because they are actually trying really hard to get noticed.

We couldn’t have found a better example to illustrate our last post on How to Create an Ad your Customers will actually Notice.

You could argue that if their drain was blocked and backed up that a consumer certainly would start looking for a plumber. Even down to the non-descriptive domain name of “a4995″. That is actually their offer price $49.95. They advertise that they will unclog any sewer or drain for just $49.95. Any Sew or Drain Inc definitely gets points for having a memorable domain name for their business website as well.

How are they using the technique of viral marketing to get noticed?

In order to get the word out and promote their offer they are using several viral marketing techniques.

1. Running contests to give away prize money
   By running several contests they can generate website traffic and generate attention. Contest examples that are running on YouTube and generating submissions where everyone can vote for their favorite.  Some of the contests they are running include a) picking a mascot b) picking a spokesperson c) picking the best jingle
2. Using a price promotion to undercut the competition
   By using price promotion they are actually using word of mouth marketing as a tool to help promote their company. Using this technique will definitely start people talking and will help to generate even more viral interest in their offer. Based solely on the price and value they are offering.

How can you generate new marketing content on a low budget?

1. Use crowdsourcing to generate new content
   Perhaps your business can not afford to hire a focus group to get feedback on what would work to market your business. Using crowdsourcing you can now extend the offer online to request assistance. In this example users are creating YouTube videos to submit ideas for commercials, a jingle and a spokesperson through the use of contests. What better way to generate new ideas and and advertising content? Let your customers or target audience generate the content and then vote on their favorites creating a competition to arrive at the best creativity.

If anyone has other creative examples for promoting through the use of viral marketing techniques, please do leave a comment below.

Possibly Related Posts:

• Using Online Video for Marketing
• Customer Acquisition – Hunting or Harvesting Leads
• Content Marketing is key for Small Business in 2010
• How to collect email addresses on your Facebook Page
• Should a New Business start Marketing?

Tags: crowdsourcing, price promotion, viral marketing, word-of-mouth

This entry was posted on Wednesday, June 3rd, 2009 at 10:24 pm and is filed under lead generation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.