According to “A Channel in Transformation: Vertical Market Trends in Direct Mail 2009,” from the Winterberry Group, US direct mail spending fell nearly 3% last year.
Worse yet, Winterberry is predicting further declines in direct mail spending by another 8% to 9% this year.
The financial services industry has traditionally sent a lot of mail in previous years, but they have had to cut back drastically too. Postage costs rising, and production costs continue to rise as well. Therefore the habit of sending out a lot of direct mail pieces to an untargeted group of people is going to soon be passé. In favor of small batch sizes that are more customized to the recipient.
Are you still planning direct mail campaigns for this year, or are you cutting back? Leave a comment below and let us know.
Read More about the results at eMarketer
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Tags: direct mail, mailing volume
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