Key findings from a recent January 09, HubSpot survey on Inbound Marketing found Small businesses are most aggressively allocating lead generation budgets to blogging, social media and search engine optimization.
“Realizing that inbound marketing techniques ‘level the playing field’ with the bigger budgets of larger competitors, small businesses are spending a 180% greater portion of their budgets on blogging/social media and 36% greater portion of their budgets on search engine optimization than businesses with 50 employees or more.”
SMB Lead Generation Budget Spend
Online techniques allow for cost efficiencies to compete against much larger marketing budgets. But why?
“Outbound marketing customer acquisition depends largely on the size of a company’s budget, whereas inbound marketing more heavily slants towards those businesses with the best products and services and ability to create great content.”
In the HubSpot survey they found, small businesses reported spending nearly 3X higher percentage of their lead generation budget on blogs and social media than medium-to-large businesses (14% and 5%, respectively).
On the lead generation side, small businesses spending more than 50% on inbound marketing reported a lower cost per lead, compared with medium and larger business.
What does this tell us?
If you haven’t already allocated budgets to online lead generation campaigns it is not too late to take advantage.
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Tags: cost per lead, inbound marketing, lead generation, smallbusiness
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A very interesting post. I once read somewhere, people often spend a lot of time and money doing the WRONG things REALLY WELL. This is great stuff. Keep it up!
Thank you for your gracious comments.
PianoMan…
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Thanks for your comments. The theme is called Glossblog and was purchased through ThemeForest.
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