How do you resonate with your message’s audience? Have you thought of using current events, recent trends, or even perhaps what your competitors have been talking about?
Many would argue that having compelling topics to talk about is a full time job. But now there is an easier way to generate new ideas that will hit home with your readers. Have you thought about using a “Word Cloud” to brainstorm ideas?
Obamas inaugural speech
What are “word clouds” (a.k.a. Tag Cloud)?
It is a visual depiction of words that are most frequently used, weighted by the number of times they occur in content.
Content examples that would make prime candidates for word clouds could include popular websites, online newspapers, email content, or yes even speeches.
How do I generate a cloud?
Wordle is a toy for generating “word clouds” from content you supply.
Just for fun you can see a recent comparison of inauguration speeches by past US Presidents.
What did they emphasize the most? Obamas inaugural speech
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[...] For another technique that is just as powerful take a look at Idea Generation using Word Clouds [...]
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