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Once you have a resource for finding the perfect image to communicate your message your message will be better received. Why you ask? Because images catch people’s attention and can get your message across faster than reading a headline. The key is knowing where to source your images from and understanding image licensing rules.

Sourcing Images

• Royalty Free:
  Means you may use the artwork however you’d like for illustrative purposes—for a limited time or for one medium such as email.
  For royalty free images you can visit Fotolia or iStockPhoto, for inexpensive images ranging from $1-$6.

• Public Domain:
  In the U.S., public domain applies on materials published or produced at least 85 years ago. These rules vary by country.
  For public domain images you can visit flickr commons

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In the first UPS Business Monitor United States, conducted between September and October last year, 91 percent of small-business owners or managers said they expect their company to be in the same or better financial shape in a year than it is today. Consisting of a sample size of 600 small business surveyed via phone.

However, small business owners do not project a speedy economic recovery, according to the report.

In the initial survey, 47% said they believe that the US economy will begin to improve in 2010 or later. When resampled in December 67% said the same.

Both surveys were conducted by TNS.

About the UPS Business Monitor

The UPS Business Monitor is as an important information resource to help UPS customers stay ahead of ever-changing business trends.

What does this mean for your business?

2009 will be the year to get your business marketing ramped up to nurture leads into 2010.

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