Archive for January, 2009

Jan24

UPS survey: Small business owners optimistic

In the first UPS Business Monitor United States, conducted between September and October last year, 91 percent of small-business owners or managers said they expect their company to be in the same or better financial shape in a year than it is today. Consisting of a sample size of 600 small business surveyed via phone.

However, small business owners do not project a speedy economic recovery, according to the report.

In the initial survey, 47% said they believe that the US economy will begin to improve in 2010 or later. When resampled in December 67% said the same.

Both surveys were conducted by TNS.

About the UPS Business Monitor

The UPS Business Monitor is as an important information resource to help UPS customers stay ahead of ever-changing business trends.

What does this mean for your business?

2009 will be the year to get your business marketing ramped up to nurture leads into 2010.

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Jan21

Idea generation using word clouds

How do  you resonate with your message’s audience? Have you thought of using current events, recent trends, or even perhaps what your competitors have been talking about?

Many would argue that having compelling topics to talk about is a full time job. But now there is an easier way to generate new ideas that will hit home with your readers. Have you thought about using a “Word  Cloud” to brainstorm ideas?

Obamas inaugural speech

Obamas inaugural speech

What are “word clouds” (a.k.a. Tag Cloud)?

It is a visual depiction of words that are most frequently used,  weighted by the number of times they occur in content.

Content examples that would make prime candidates for word clouds could include popular websites, online newspapers, email content, or yes even speeches.

How do I generate a cloud?

Wordle is a toy for generating “word clouds” from content you supply.

Just for fun you can see a recent comparison of inauguration speeches by past US Presidents.
What did they emphasize the most? Obamas inaugural speech

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